Sana
Breathe
Within a decreasing air quality context (recent WHO reports warn about nine out of ten people worldwide breathing polluted air), Sana is born with the objective of developing high-end technological products with the purpose of improving and taking care of people’s health and well-being. Sana’s products combine efficiency and cutting-edge technology with timeless design and high-quality finishes.
Client:
Lanka
Areas:
Concept development
Visual identity
Brand implementation
Art direction
Breathe
Within a decreasing air quality context (recent WHO reports warn about nine out of ten people worldwide breathing polluted air), Sana is born with the objective of developing high-end technological products with the purpose of improving and taking care of people’s health and well-being. Sana’s products combine efficiency and cutting-edge technology with timeless design and high-quality finishes.
Client:
Lanka
Areas:
Concept development
Visual identity
Brand implementation
Art direction
The dynamic gradients symbolize air circulation and purification. They connect visual solutions, creating a unified and dynamic brand expression with the potential to evolve and adapt.
Design & technology.
Outer Craft and Jean Louis Iratzoki designed the customizable and functional aesthetics of the Sana purifiers.
The tree is the brand symbol, connecting the device with its counterpart in nature.
A key factor of Sana is its configurability and adaptability to different spaces and environments
CGI
Mito has taken care of showcasing the product, covering both ambient images and product details.
Sana’s digital presence is continually evolving to support the functional criteria of scalability and flexibility.
The gradients, far from being just a visual feature, are integrated into various functions of the digital products.”
The identity has been designed to work across a wide range of applications, from customer-facing software to physical formats.
Sharing details and distinctive features found in the typography and logo, every brand application is carefully designed to maintain a consistent and unique visual identity.
The clean visual identity of the brand ensures easy recognition wherever it’s used.
