{"id":3005,"date":"2024-04-09T07:40:11","date_gmt":"2024-04-09T07:40:11","guid":{"rendered":"https:\/\/asierbelloso.studio\/project\/harago"},"modified":"2024-04-23T10:09:33","modified_gmt":"2024-04-23T10:09:33","slug":"harago","status":"publish","type":"project","link":"https:\/\/asierbelloso.studio\/en\/project\/harago","title":{"rendered":"Harago"},"content":{"rendered":"

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Harago<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/asierbelloso.studio\/wp-content\/uploads\/2024\/04\/ASIERBELLOSO-HARAGO-19.1.jpg” title_text=”ASIERBELLOSO-HARAGO-19.1″ _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”on|on|off” _builder_version=”4.23.1″ _module_preset=”default” background_color=”#000000″ custom_margin=”0px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||96px||false|false” custom_padding_tablet=”0px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”9000px” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” width=”99.2%” custom_margin=”|-1576px||||” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Riding into the future<\/h2>\n

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The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.<\/span><\/p>\n

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Client:<\/span>
Outercraft<\/h5>\n

 <\/p>\n


Areas:<\/span>
Concept development<\/span>
Visual identity<\/span>
Brand implementation<\/span>
Art direction<\/span><\/h5>\n

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Riding into the future<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” width=”99.2%” custom_margin=”0px|-1576px|||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|desktop” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.<\/span><\/p>\n

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Client:<\/span>
Outercraft<\/h5>\n

Areas:<\/span>
Concept development<\/span>
Visual identity<\/span>
Brand implementation<\/span>
Art direction<\/span><\/h5>\n

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The symbol, resembling and H, is dynamic and versatile, representing the brands industrial and tech spirit.<\/span><\/h2>\n

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Harago a Basque word.<\/span>
Harago, a Basque word for \u201c<\/span>beyond\u201d<\/span> or \u201c<\/span>further\u201d<\/span>. The symbol also point forward, reminding us of when we ride a bike and chase the horizon, seeking what lies further \u201c<\/span>Harago\u201d<\/span>.<\/h5>\n

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The bold, geometric typography makes clear and practical designs, blending cycling enthusiasm with cutting-edge egineering.<\/h2>\n

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The visual identity keeps things consistent and clear, showcasing Harago as an innovative brand with global reach.<\/span><\/h2>\n

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HaragoRiding into the futureThe bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"project_category":[],"project_tag":[],"_links":{"self":[{"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project\/3005"}],"collection":[{"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/comments?post=3005"}],"version-history":[{"count":10,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project\/3005\/revisions"}],"predecessor-version":[{"id":3025,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project\/3005\/revisions\/3025"}],"wp:attachment":[{"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/media?parent=3005"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project_category?post=3005"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/asierbelloso.studio\/en\/wp-json\/wp\/v2\/project_tag?post=3005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}