{"id":3682,"date":"2025-05-21T09:55:35","date_gmt":"2025-05-21T09:55:35","guid":{"rendered":"https:\/\/asierbelloso.studio\/?post_type=project&p=3682"},"modified":"2026-06-05T15:40:29","modified_gmt":"2026-06-05T15:40:29","slug":"zmare","status":"publish","type":"project","link":"https:\/\/asierbelloso.studio\/en\/project\/zmare","title":{"rendered":"ZMARE"},"content":{"rendered":"

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ZMARE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.23.1″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_fullwidth_code _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”-22px||||false|false” global_colors_info=”{}”]

<\/blockquote>\n

HUB FOOD CLUB<\/h2>\n
<\/blockquote>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” width=”99.2%” custom_margin=”0px|-1576px|||false|false” custom_margin_tablet=”-30px||||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

At the heart of Gros, in Donostia, ZMARE brings together a restaurant, a lifeguard school and a surf club. These three poles of activity orbit a single axis, the sea and La Zurriola beach as a meeting point between gastronomy, locals and visitors.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||79px|||” custom_margin_tablet=”||19px||false|false” custom_margin_phone=”||9px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Client:<\/span>
ZMARE<\/h5>\n

 <\/p>\n


Areas:<\/span>
Concept development<\/span>
Art direction<\/span><\/h5>\n

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HUB FOOD CLUB<\/h2>\n

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At the heart of Gros, in Donostia, ZMARE brings together a restaurant, a lifeguard school and a surf club. These three poles of activity orbit a single axis, the sea and La Zurriola beach as a meeting point between gastronomy, locals and visitors.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”||79px|||” custom_margin_tablet=”||19px||false|false” custom_margin_phone=”||9px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Client:<\/span>
ZMARE<\/h5>\n

Areas:<\/span>
Concept development<\/span>
Art direction<\/span><\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”9000px” custom_margin=”0px|0px|0px|0px|true|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”9000%” custom_margin=”-13px|0px|0px|0px|false|true” custom_padding=”0px|0px|0px|0px|true|true” global_colors_info=”{}”]

Brand architecture.<\/span>
ZMare occupies the landmark ZM building on La Zurriola beach, structured around three sub-brands: HUB, FOOD and CLUB..<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”96px|0px|0px|0px|false|false” custom_margin_tablet=”64px||||false|false” custom_margin_phone=”40px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” width=”100%” max_width=”9000px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Rooted in Gros and its surroundings, the brand draws on archival images documenting the history of La Zurriola beach and its people.<\/h2>\n

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Typography.<\/span>
The brand speaks with a single typographic voice: grotesque-inspired, French in origin, square and expressive \u2014 unifying HUB, FOOD and CLUB under a shared graphic identity.<\/h5>\n

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The brand takes its final form in photography. Typography and image operate in the same register, direct and expressive, holding three sub-brands together without losing coherence or character.<\/h2>\n

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ZMARE HUB FOOD CLUB At the heart of Gros, in Donostia, ZMARE brings together a restaurant, a lifeguard school and a surf club. These three poles of activity orbit a single axis, the sea and La Zurriola beach as a meeting point between gastronomy, locals and visitors.Client:ZMARE   Areas:Concept developmentArt directionHUB FOOD CLUBAt the heart […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" custom_padding_last_edited=\"on|tablet\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"#000000\" min_height=\"60px\" min_height_tablet=\"0px\" min_height_phone=\"0px\" min_height_last_edited=\"on|tablet\" custom_margin=\"60px||20px||false|false\" custom_margin_tablet=\"30px||10px||false|false\" custom_margin_phone=\"10px||0px||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"||0px||false|false\" custom_padding_phone=\"||0px||false|false\" global_colors_info=\"{}\"][et_pb_row custom_padding_last_edited=\"on|phone\" _builder_version=\"4.23.1\" _module_preset=\"default\" width=\"100%\" max_width=\"9000px\" custom_margin_tablet=\"\" custom_margin_phone=\"\" custom_margin_last_edited=\"on|desktop\" custom_padding=\"0px||0px||false|false\" custom_padding_tablet=\"0px||0px||false|false\" custom_padding_phone=\"0px|0px|0px|0px|false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.23.1\" _module_preset=\"default\" global_colors_info=\"{}\"]\n

ZMARE<\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" fullwidth=\"on\" _builder_version=\"4.23.1\" _module_preset=\"default\" background_color=\"RGBA(255,255,255,0)\" global_colors_info=\"{}\"][et_pb_fullwidth_code _builder_version=\"4.23.1\" _module_preset=\"default\" custom_margin=\"-22px||||false|false\" global_colors_info=\"{}\"]