Anthèse
Beaute en fleur
Anthèse is a surgery and aesthetic medicine clinic located in Bordeaux. Doctors Emma and Romain Lavocat have revitalized a building in the city’s historic heart, blending aesthetic medicine with the luxury of a boutique hotel. The essence of Anthèse, evoking the blooming of plants, revolves around the idea of prolonging or recovering the natural beauty of youth, blossoming once again.
Client:
Lanka
Areas:
Concept development
Visual identity
Brand implementation
Art direction
Beaute en fleur
Anthèse is a surgery and aesthetic medicine clinic located in Bordeaux. Doctors Emma and Romain Lavocat have revitalized a building in the city’s historic heart, blending aesthetic medicine with the luxury of a boutique hotel. The essence of Anthèse, evoking the blooming of plants, revolves around the idea of prolonging or recovering the natural beauty of youth, blossoming once again.
Client:
Lanka
Areas:
Concept development
Visual identity
Brand implementation
Art direction
At the heart of Bordeaux.
The clinic is right in the historic center, next to Palais Gallien ruins. It’s a privileged place that combines comfort and discretion.
With the idea of expanding the business to other cities, a symbol has been designed based on the historic facade of the building.
The identity uses green as the primary color, ranging from light to dark shades. These botanically inspired colors create a contrasting palette
Sackers Ghotic & Wulcan Light.
The simple and elegant Sackers Gothic pairs with the almost floral details of Wulkan, creating a flexible and balanced system that enhances the typographic compositions of the visual identity.
Interior design.
Atelier Delfiphine Carrere handled the space renovation. Images by Agnès Clotis.
The pictures are always honest and natural, aiming to convey authenticity and tranquility.
Anthèse aims to provide its guests with the best possible experience, offering top-notch services and accommodations
Botanical prints of various flowering plants establish a connection between the visual identity and the brand’s definition.
Monoprint.
The illustrations remove the clinic’s context and bring the brand closer to wellness and health-related moods.
The web experience is designed to resemble a physical visit—warm, discreet, and exclusive.
The new visual identity enables a clear brand expression from the physical to digital, paving the way for Anthèse to evolve its online experiences in the future.
Anthèse’s content design aims to convey complex ideas in a simple and engaging way, avoiding overly explicit symbols common in the industry and bringing aesthetic medicine closer to the wellness field.
