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Asier Belloso Studio

Harago

Riding into the future

The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.

Client:
Outercraft

 


Areas:

Concept development

Visual identity
Brand implementation
Art direction

Riding into the future

The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.

Client:
Outercraft

Areas:

Concept development

Visual identity
Brand implementation
Art direction

The symbol, resembling and H, is dynamic and versatile, representing the brands industrial and tech spirit.

Harago a Basque word.
Harago, a Basque word for beyond or further. The symbol also point forward, reminding us of when we ride a bike and chase the horizon, seeking what lies further Harago.

The bold, geometric typography makes clear and practical designs, blending cycling enthusiasm with cutting-edge egineering.

The visual identity keeps things consistent and clear, showcasing Harago as an innovative brand with global reach.