Harago
Riding into the future
The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.
Client:
Outercraft
Areas:
Concept development
Visual identity
Brand implementation
Art direction
Riding into the future
The bike industry is booming. The increasing demand driven by sustainability, technological innovation, and market diversification is opening doors for new designers and makers. In this context, Harago is born, a brand specialized in the design, manufacturing, and distribution of accessories and components for bicycles. The brand combines enthusiasm for cycling with an industrial character and vocation. With a focus on local manufacturing and reducing environmental impact, Harago offers high-performance products that meet the demands of an ever-evolving cycling community.
Client:
Outercraft
Areas:
Concept development
Visual identity
Brand implementation
Art direction
The symbol, resembling and H, is dynamic and versatile, representing the brands industrial and tech spirit.
Harago a Basque word.
Harago, a Basque word for “beyond” or “further”. The symbol also point forward, reminding us of when we ride a bike and chase the horizon, seeking what lies further “Harago”.
The bold, geometric typography makes clear and practical designs, blending cycling enthusiasm with cutting-edge egineering.
The visual identity keeps things consistent and clear, showcasing Harago as an innovative brand with global reach.
