ZMARE
HUB FOOD CLUB
At the heart of Gros, in Donostia, ZMARE brings together a restaurant, a lifeguard school and a surf club. These three poles of activity orbit a single axis, the sea and La Zurriola beach as a meeting point between gastronomy, locals and visitors.
Client:
ZMARE
Areas:
Concept development
Art direction
HUB FOOD CLUB
At the heart of Gros, in Donostia, ZMARE brings together a restaurant, a lifeguard school and a surf club. These three poles of activity orbit a single axis, the sea and La Zurriola beach as a meeting point between gastronomy, locals and visitors.
Client:
ZMARE
Areas:
Concept development
Art direction
Brand architecture.
ZMare occupies the landmark ZM building on La Zurriola beach, structured around three sub-brands: HUB, FOOD and CLUB..
Rooted in Gros and its surroundings, the brand draws on archival images documenting the history of La Zurriola beach and its people.
Typography.
The brand speaks with a single typographic voice: grotesque-inspired, French in origin, square and expressive — unifying HUB, FOOD and CLUB under a shared graphic identity.
The brand takes its final form in photography. Typography and image operate in the same register, direct and expressive, holding three sub-brands together without losing coherence or character.
