Enea
Inspired by life, made by enea.
Enea is a high-quality furniture brand from the Basque Country. In an industry as competitive as furniture, the aim is to discover a new competitive positioning for the brand, supported by a visual identity and a strategy that advocates for a distinctive and relevant value proposition.
Client:
Enea
Areas:
Art Direction
Content design
Visual identity
Visual language
Brand implementation
Web design
Illustration
Inspired by life, made by enea.
Enea is a high-quality furniture brand from the Basque Country. In an industry as competitive as furniture, the aim is to discover a new competitive positioning for the brand, supported by a visual identity and a strategy that advocates for a distinctive and relevant value proposition.
Client:
Enea
Areas:
Art Direction
Content design
Visual identity
Visual language
Brand implementation
Web design
Illustration
The typography reinforces the origin and identity of the brand. The new color palette is rich and diverse, bringing the visual identity closer to the universe of Enea’s products.
The relationship between the typefaces allows creating varied and eye-catching designs while effectively organizing information across different mediums and platforms.
The entire audiovisual content has been reimagined, featuring environments and situations inspired by people’s daily lives. This shift highlights the product’s importance in the scene and brings the visual language closer to the brand’s new positioning.
The brand’s new approach is reflected in the materials, featuring content inspired by real life and a more human, approachable art direction
Using a carefree style and bold strokes, the illustrations highlight Enea’s human touch, portraying everyday scenes that involve the use of their products.
Enea’s online presence has been reimagined to align with both current and future brand needs.
By employing various verbs, the narrative meets the diverse communication needs of Enea and enhances a comprehensive ecosystem of applications.
Showrooms are open spaces where people are welcomed, and the product is the main focus.
Specific areas, divided by product categories, create unique vibes. The warmth of color and materials work together to make a cozy atmosphere, highlighting the product qualities.
